Design must be coherent with the message it's delivering and mindful of how and where it's displayed.
I was commissioned to work on Moss Bros. launch of their 1st environmentally aware suit. Weary of the campaign turning into corporate greenwashing the brief had to be tackled from 2 fronts: message and medium.
Medium: There's no such thing as 100% sustainable fashion production, however, the fabric used for this clothing range is recycling a vast amount of existing plastic. The message was about recycling, therefore we couldn't add more stuff. We had to reduce to a minimum the
To clarify how the suit was less harmful to the environment a list was displayed explaining how all the materials are sourced and what makes them less harmful to the environment.