Hi there,

I'm Alfonso, an immigrant based in South London and a Graphic Communication Designer.

My job is to listen and amplify,
Design must be coherent with the message it's delivering and mindful of how and where it's displayed.

I was commissioned to work on Moss Bros. launch of their 1st environmentally aware suit. Weary of the campaign turning into corporate greenwashing the brief had to be tackled from 2 fronts: message and medium.

Medium: There's no such thing as 100% sustainable fashion production, however, the fabric used for this clothing range is recycling a vast amount of existing plastic. The message was about recycling, therefore we couldn't add more stuff. We had to reduce to a minimum the

To clarify how the suit was less harmful to the environment a list was displayed explaining how all the materials are sourced and what makes them less harmful to the environment.

inviting the people affected by the matter to the process. These conversations outcome as coherent design mindful of how and where they're displayed.

To develop my practice I research topics that I believe require further discussion. I also explore new ways of visual communication thro∪gh experimentation

Get in touch if you’d like to collaborate. I do take on pro-bono work so do reach out if you need your voice to be heard.



Alfonso Cruz
Graphic Communication

London, Europe
+44 (0)7446 765 266