I am a Creative Specialist in Graphic Communication, driven by the need to make a positive social impact.

I believe that by listening to, and amplifying unheard voices, using a process of curiosity, innovation and research I can effect lasting change. I aim to spark and sustain change through an active process of collaboration and experimentation.

My practice is rooted in a conscious designMoss Bros Eco Suit
Creative Direction
methodology, always prioritising socially responsible practices over everything else.

Alfonso Cruz

Graphic Communication


I have an MA in Graphic Communication Design from Central Saint Martins (University of the Arts London) and a Licenciatura (BA + MA) in Fine Arts and Design from the University of Barcelona.

With 10+ years of experience designing concept-lead visual narratives across Graphic Design, Art Direction and Creative Campaigning.

My aim as a designer is to utilise my experience and skills to support social causes and meaningful projects.

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