I am a Creative Specialist in Graphic Communication, focused on projects that tackle societal issues or contribute to enriching culture.

I believe that by listening to, and amplifying unheard voices, using a process of curiosity, innovation and research I can effect lasting change. I aim to spark and sustain change through an active process of collaboration and experimentation.

My practice is rooted in a conscious designMoss Bros Eco Suit
Creative Direction
methodology, always prioritising socially responsible practices over everything else.

We are here to help you

Graphical analysis


Mental health awareness is currently at its highest, marked by days, weeks and months on the calendar. This is the achievement of the many campaigns led by public and private institutions, and the hundreds of charities built around these issues. The shared goal is to erase the stigma around mental health disorders and encourage people to seek help.

But what happens when support is sought? What resources are available, and how do we access them?


Weareheretohelpyou.uk Billboard

We are here to help you is a series of projects in which I revisit my personal experience applying for mental health aid from public services in the UK. It starts by translating the journey into a flowchart and then zooms in progressively through different lenses of graphical analysis.

100% — Diagramming
200% — Mapping
300% — Gleaning
400% — Distilling
500% — Simulating
600% — Discussing

The umbrella line of enquiry ‘how did aid-seeking become detrimental’ was navigated through sub-queries led by the findings of each investigation method.


Weareheretohelpyou.uk Poster


100% — Diagramming

The foundation of the research is a flowchart that tracks the route I followed to access treatment. It includes the organisations, people and procedures I encountered across the application process, providing a bird’s-eye view of the journey and its ramifications.


Weareheretohelpyou.uk Diagram

Weareheretohelpyou.uk — Diagram


200% — Mapping

Looking closer at the process, it comes across as scripted - where each organisation plays a different role depending on the services they provide. The following text contrasts how the institutions present themselves through their marketing material with my experience as a patient.


Weareheretohelpyou.uk Written Map

Weareheretohelpyou.uk — Written Map


300% — Gleaning

Most of the application is made through paperwork. I compiled the documents I was supplied with into a printed archive. It’s printed on continuous paper to embody the length of this procedure - 80m in total, taller than a 20-storey building.


Weareheretohelpyou.uk Printed Archive

GCD.studio — We Are Here To Help You


400% — Distilling

Over time, I found it challenging completing the monitoring questionnaires. One of the symptoms of depression is having trouble concentrating. When we can’t focus, we tend to skim-read. I distilled one of the tests by removing five words at a time, scanning for its core messages.


Weareheretohelpyou.uk — Automated Skimming


500% — Simulating

I did find a vast amount of people out there to help me, but for some reason, meeting more carers seemed to harm me. The following experiment is a first-person virtual reality simulation which recreates a selection of moments I experienced.


Weareheretohelpyou.uk — 3D Video


600% — Discussing

What started as a personal reflection is now a discussion platform. Weareheretohelpyou.uk aims to enact change and take the conversation around mental health to its next chapter. So far, we have talked about the importance of awareness; now it’s time to work on the support services. To do so, we need to scrutinise the current system and seek ways to make it more effective.


Weareheretohelpyou.uk — Open Discussion


Reflective research through Graphic Communication

Despite the public status of these projects, the immediate nature of the research was introspective. The work depicts a reflective process in which I look back at a personal experience in an attempt to process it - in a similar way to how psychotherapy deals with trauma. Actively completing this through visual languages allows me to take steps towards understanding what happened and why it felt harmful.

The final project was presented as an interactive experience at Central Saint Martins Shows 2022.


Weareheretohelpyou.uk Central Saint Martins Shows 2022
Weareheretohelpyou.uk Central Saint Martins Shows 2022
Weareheretohelpyou.uk Central Saint Martins Shows 2022
Weareheretohelpyou.uk Central Saint Martins Shows 2022
More information at:
weareheretohelpyou.uk

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