I run the visual communication side of a Brixton-based action group called Save Nour, where we strategise and organise to support those at risk of displacement. We amplify the voices often disregarded by those in power — the marginalised, the racially discriminated, and the economically disadvantaged.
One of the most concerning developments we’ve confronted is the ‘Taylor Tower,’ a 20-story mega-tower comprised solely of offices. Its construction posed a significant threat to the local community, as it would have driven up surrounding rents and displaced long-standing residents and independent businesses. Adding to our concerns, the landlord advocating for this development had already acquired extensive portions of Brixton, including the two markets. His track record of evicting small family-run businesses fuelled public opposition to the project.
Photo by Mike Urban
My role within Save Nour is to design communication tools to inform and amplify. As our campaign began during the lockdown of 2020, our channels were limited to digital only. We used this time as an opportunity to build a solid online presence, amassing over 20k followers across Twitter, Instagram, and Facebook, establishing a cohesive visual identity across all platforms. These channels were used to employ radical tactics that resulted in viral reactions, all to support and spread the core messages of the cause.
Yet, our mission was always rooted in our neighbourhood. As soon as COVID restrictions eased, we returned to the streets. To amplify the voices of our neighbours, we had to have face-to-face conversations. I designed postcards to create a direct line of communication that allowed those affected to voice their thoughts to the decision-makers. Over 1404 postcards were sent directly to the Mayor of London and the official Planning Team. These represented the volume of opposition and the unique voices and stories behind every objection.
Another communication method we employed was to create high-impact posters and flyers designed to be posted around the local area. This was to ensure that residents who would not be able to access the digital content due to a lack of internet access or technical ability would still be able to stay updated with the campaign.
The cumulative pressure we put on the decision-makers and developers, including the strategic use of digital platforms, the design and implementation of communication tools, and the mobilisation of community engagement, eventually led to the withdrawal of the application. The significant community opposition, including the 1040 postcards, was pivotal in pressing action. Notably, these postcards played a crucial role in the evidence review conducted by the Mayor of London, Sadiq Khan, leading to his decision to call in a public hearing.
